Movember is dedicated to changing the face of men's health. We’re on a mission to raise awareness and funds for men’s health issues, including mental health, suicide prevention, prostate cancer, and testicular cancer. We believe in having fun while doing good, and our iconic moustache campaign has inspired millions to participate and donate.

We’re currently seeking a Head of Brand to join our Melbourne based team on a 12 Month Parental leave cover.

About the role:

The Head of Brand is a key member of the Brand & Content team within the Movember Experience Team. Reporting to the Director of Brand and Content, they are responsible for operationalising Movember’s brand strategy. They lead projects that build and measure Movember’s brand equity and oversee the application of Movember’s brand guidelines to ensure a strong, consistent brand experience at every touchpoint. Working closely with Movember’s Creative Studio, they take on strategic responsibilities, ensuring creative territories are in alignment with our brand strategy and organisation strategy. The Head of Brand is the champion of Movember’s brand globally and is a sought after go-to leader for advice on brand best practice.

You’ll have the opportunity to:

• Continuously operationalise Movember’s global brand strategy, championing and energising the organisation around the brand’s positioning and direction
• Oversee the evolution and maintenance of Movember’s brand architecture, including naming and logo conventions for new Movember product brand creation
• In partnership with the Insights, Data and UX teams, inform and guide audience and brand research, and champion findings through creative and content ideation and execution globally
• Own the Movember Style Guide, TOV and Writing Guide, and associated staff education, to ensure all Movember employees utilise brand elements accurately
• Champion best practice brand management, communicating external case studies, keeping the wider team engaged with emerging trends, data and research
• Lead proactive brand projects that build Movember’s brand profile and help increase our brand health scores (e.g. sonic branding, brand collaborations)
• Act as the go-to brand expert for both masterbrand and program sub-brand partnerships. Advising the Partnerships and Marketing leads to ensure when the brand is ‘borrowed’ by third parties our identity, tone and values are retained.
• Reverse brief to ensure major campaign creative briefs are compelling, watertight and actionable
• Leverage data, insights and available audience research to develop initial strategic response to the creative brief
• In collaboration with the Head of Creative, lead strategy, creative territory and concept presentations to core project team

For this role, you’ll need:

• Marketing degree with at least 7 years’ experience in a similar role
• Highly developed communication skills – a strong presenter with the ability to form solid arguments in favour of the work that best meets the brief
• Outstanding eye for compelling and high-performing creative.
• Full awareness of creative processes and design techniques.
• The ability to find human insights and translate creative ideas and territories into smart strategic solutions.
• Outstanding knowledge of channel format, best practice and advertising trends.
• Ability to work strategically and manage relationships across a variety of backgrounds, pivoting between the needs/wants of the ‘client’ and a creative team, making both feel both understood and inspired.
• Ability to interpret global market research and audience data to draw out insights and make sound recommendations
• Inquisitive with an ability to bring clarity to complex problems
• Exceptional project management skills including time management, budget management and stakeholder management
• High attention to detail with strong proof-reading skills
• Competitive awareness across global markets.

Bonus points for:

• Experience working within a global organisation with matrix approach to global and local decision-making

Why Movember?

Movember is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value the experiences, skills and perspectives of all individuals and actively encourage applications from people with diverse backgrounds. We make recruitment decisions based on applicants’ skills, experience and knowledge, ensuring all applicants are treated fairly.

Our employee benefits include:

• Flexible hybrid working from home and our modern Richmond office
• Finish work at 2pm on Fridays (Dec-Aug)
• NFP salary packaging (pay less tax)
• 13 weeks paid parental leave and 5 weeks annual leave
• Fun & collaborative culture with employee social events
• Free Headspace subscription and other wellbeing initiatives
• Relaxed dress code

Does this role sound up your alley?
If so, we’d love to hear from you. Click ‘Apply’ to send through your application.

We will commence interviews for this role in Jan 2025

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